Smart FAQ


A better way to FAQ

Smart FAQ is an intuitive, fully-customisable, and multilingual Help Centre that puts customer service in your customers’ hands. Even better, Smart FAQ is both SEO-optimised from day one and powered by the industry’s latest natural language search technologies, making it easier than ever to surface useful and relevant information from your knowledge base to answer your customers’ most frequently asked questions—on any device and at all hours of the day.


Smart FAQ is simply a better way to empower your customers to help themselves.


Reduce tier-1 support requests by up to 49%.


Surface 100% of your knowledge base.


Increase organic search traffic by up to 10%.

Smart FAQ in action

  • Offer an intuitive, interactive, information-rich customer self-service experience


  • Enable customers to find FAQ information easily by seamlessly integrating it into your website

  • Make all of the information from your knowledge base available 24/7

  • Surface the most relevant FAQ information across all pages of your website


  • Create a frictionless, autonomous, and information-rich customer journey
  • Integrate the powerful Smart FAQ search engine directly into your contact form


  • Automatically suggest relevant answers based on customer intent


  • Deflect up to 49% of tier-1 support requests by leading customers back to your FAQ page
  • Weave our natural language-based search engine across your entire website to be able to surface relevant and useful information at all times


  • Drive added relevance to your website’s search results by using our search engine to supercharge your existing search infrastructure
  • Easily create, edit, and publish all of your Q&A information from a single, easy-to-use hub


  • Measure, refine, and optimise your responses in real-time for increased relevance


  • Proactively identify new FAQ content by monitoring search intent and keyword frequency
  • Make your FAQ content easily searchable and immediately accessible on the search results page


  • Increase your chances of being featured in Google’s Position 0 (“featured snippet”)


  • Drive up to 10% more traffic to your website via our advanced SEO optimisation capabilities

The Smart FAQ difference

Support customer autonomy.

Offer an adaptive and dynamic search experience that surfaces relevant answers based on search intent and empowers your customers to answer up to 70% of their most frequently asked questions on their own.

Improve answers over time.

Measure and improve the relevance of your FAQ content in real-time with interactive satisfaction scoring.

Create a better experience.

Weave FAQ content seamlessly across your entire website, all without ever disrupting the brand experience or your customer’s journey, with our highly personalised and bespoke approach to implementation.

 Drive support agent efficiency.

Deflect up to 49% of tier-1 support requests by embedding dynamic FAQ search directly into your contact form, freeing up support agents to handle more complex customer needs.

Boost brand visibility.

See up to a 10% lift in organic traffic to your website and boost your overall SEO ranking by making it easy for customers to find answers to their questions quickly, effortlessly, and directly on the search engine results page via advanced SEO optimisation.

React fast to customer needs.

Keep a close eye on what keywords customers are searching for most frequently as well as how well and accurately your FAQ content is addressing their ever-changing needs via our powerful Smart Dashboard.

Trusted by 100+ global brands and businesses

Don’t just take our word for it

  • « We are extremely satisfied by our partnership with Smart Tribune. The quality of the Help Centre solution and the ease of which it was able to integrate with our current systems speaks for itself. However, it’s the Smart Tribune team’s guidance, leadership, and willingness to listen to our needs that truly stands out. »

    direct energie
    Thierry Moussu - Head of Digital RelationsDirect Energie
  • « As a company that focuses heavily on contact rates, Ouigo is passionate about customer self-service support methods. We think it’s beneficial for both the company and our customers. Our primary goal is to empower our customers with access to pertinent information, anytime and anywhere, so they can help themselves. »

    Cecile Delalieu - Head of Customer RelationshipOUIGO
  • « Our Contextual Help Centre has become a pivotal aspect of our CRM program. It’s where our customers now go to get their simplest questions answered. Initial feedback has been incredibly positive, suggesting that this type of customer self-service has become second nature to them. Now our agents can provide even more value by staying focused on more complex email and phone queries. »

    Laure Drocourt - Assistant Director - Print and Online MembershipLe

Step into the future of customer service.

Join the customer self-service revolution today!

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